The blog discusses what the author learned at a sustainability conference.
Main points include:
-It was refreshing to see companies such as Dow Chemical invited, because it shows that they are willing to think progressively, and the audience is broad. They are paying attention to packaging, distribution, and authenticity.
-Consumers make decisions based on price and convenience.
-companies, however, still use "Greenwashing" and jump on the marketing bandwagon without actually offering ecofriendly products.
-Making more stuff, no matter how green, will not reduce global warming or the carbon footprint. We have to consider behavior and innovation.
-Water as example - In San Francisco, rather than promoting plastic water bottles, a thesis project of a student, offered the solution of installing public drinking fountains (none were previously available outside of parks and buildings.) San Francisco has excellent tap water, and this was a better way to deliver it to the consumer.
good design = sustainable design
1. business and public service innovation
2. public and community service innovation
3. design skills development
4. design policy and promotion
5. organizational and operational efficiency
Former Google employees have a new search engine. Claims that it is bigger than Google, and that it ranks its content not by popularity, but by content. Also says that it does not use user IP information, so there is more privacy.
Companies can hire Web filtering and security that works on the cloud to prevent or limit employees from looking at sites like You Tube and Facebook. Relieves companies or costly burden of managing it on their own, and intercepts inbound and outbound http traffic. Gives reports on traffic - which departments are spending the most time on social networks.
They say they don't want to stop Web 2.0, but to manage access because all day access is not good.
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